I just learned about twitter today. Do you twitter? It’s basically a social networking site where you can provide up-to-the-minute updates of what you’re doing. As a business it’s one of those sites that could become important , making it a good idea to reserve your business name as your username. Kind of like domains, it’s all up-for-grabs, so get it while it’s free.
We signed up in about five minutes, to reserve our biz name as our username. You can do the same by following this link to twitter.com.
If you’re launching an online boutique, you’ll learn quickly that SEO is very important. It’s also an ongoing process. One of my friends at mompreneursonline.com posted a link to this great SEO cheat-sheet:
http://www.seomoz.org/blog/the-web-developers-seo-cheat-sheet
From personal experience, I’ve come to believe that two things are crucial in building your online boutique:
Constant updating – whether it’s via blogging, new images, or constant little improvements to spacing, layout, content, colors, backgrounds, fonts, etc. – it’s important to always work on improving your site. We have an ongoing spreadsheet (which we actually need to revisit and update) that works to track all the changes we want to make to the site. We use google spreadsheets so that I can add to it from anywhere and web design can update it from anywhere.
Perseverance and hard work – it takes time to build traffic, to get a good number of impressions, to build a valuable pr campaign, and on and on. It won’t happen over night, but it will happen if you I keep at it! ! ( I’m definitely writing this as more of a reminder to myself than anything!!)