Start Up Kids Line

Press Releases and Just Rambling

March 2nd, 2007

I didn’t accomplish anywhere near what I wanted to this week. Feels like a wash, but it shouldn’t. It only feels that way because the last few weeks have been so over-the-top insane trying to accomplish the projects we committed to; but it WILL pay off. We can issue a press release and say all these big A LIST stars have our stuff. We can’t say what they think of it, until we get feedback, but we can say they HAVE it. And we will, especially on our website, and I think I might actually get around to discovering the power of a press release.

Press Releases was one of the hot topics on the “Mommies with Style” message board the other day. Here’s a link to the topic; the ladies that jumped in with info on that thread gave a lot of REALISTIC information on press releases. You might find it helpful too.

So, my big goal for this weekend is to make a sales plan for next week. I’m doing tech writing jobs on the side and now juggling my time is even crazier. But the extra money will be nice while we’re working through the start up phase. I know in my heart of hearts that the business is finally, finally on a roll, and that if we stick with it and keep on pushing, we’re going to see this blossom into something amazing.

I talked to a lady a couple of years ago, when I was first starting down this path, and she had thrown in the towel. I was picking her brain, but the thing she said that stood out was “it’s impossible to do your own business if you have young children”. She was selling in about 6 local boutiques and had more inquiries when she said decided that it was all just too much.

I hate the word “impossible”. So maybe just hearing her say something like that motivated me to prove her wrong. Don’t get me wrong, there have been many days when I’ve felt completely overwhelmed; but the thought of giving up on my dream, no matter how rocky the road, turns my stomach. Which should indicate that I have those “give up” thoughts; more often than I’d like actually. I think I’d be inhuman if I didn’t though. Sometimes you hit walls, -like our whole set of salesman’s samples coming back looking like crap and completely re-designed-, which make you question if you’re doing the right thing, or if you’re even on the right road. The key is to look for all the good signs, -like finding our angel of a contractor who manufacturers our personalized blankets-, which tell you that YES, you are definitely on the right path.

or; I just think of going back to working in a cube 8 hours a day (which ends up being 10 hours away from home & my family w/ the commute and lunch); that thought alone pretty much scares me back into overdrive for the business.

So much so, that I’m off to do some tasks I still have left over from contacts I made at the trade show two weeks ago.

          

Entry Filed under: Motivation to Keep Moving,Sales & Marketing