Start Up Kids Line

Two plus weeks to the next big trade show

April 11th, 2007

Here we are again, just barely over two weeks out from a major event and I don’t feel prepared at all. The next two weeks will be a big crunch. As usual. It seems there is something “new” about each event. This is a retail & wholesale event, so we’ll have to be prepared for the cash ‘n carry aspect of the show.

Not to mention guestimating the right amount of product to have on-hand. Tomorrow we’ll have a status check meeting. I feel like I’m getting a lot more serious about running this business, by which I mean the admin aspects of it. Which are gruesome to me, but would be less-so if I just got it together. This is always the case though.

There is a lot of admin stuff to focus on for this event. Coupons and brochures, order forms and ready-receipts. I somehow need to figure out how much and exactly what we’ll bring for product. Our signature product, our personalized blankets, are easy. We just need the few display blankets, order brochures and gift certificates. It’s the headbands and graphic tees that we need to estimate.

There is really a lot of buzz around this event. Customers and acquaintances are asking us if we’ll be there, so that’s a good sign for advertising of the event. I need to get more excited about it. We have to figure out how we’ll get the kids covered for the weekend again. One of the issues of being in business with your life partner, the balance is usually awesome, but when an event like this comes up, the logistics are difficult.

I’m going to be a lot more consistent about posting too. I have so many aspects of the business that I need to get a grip on, from the advertising plan to the book keeping, so posting about it all as I go along will help me to keep it moving too.

          

Entry Filed under: Sales & Marketing