Start Up Kids Line

Picked up a last minute cash ‘n carry show

May 23rd, 2007

Well, here we go, we just picked up another event for this weekend. Should just be a simple cash ‘n carry show for us. It’s amazing how far you come in three trade shows. Far enough that I feel like I can pick up a show this weekend and be fine because I’ve got the display all set. Sample blankets, hanging chains and hooks, tables and table cloths, and signage!!! This booth size is different, but smaller, not bigger, so we’ll work it. It’s just a one day show up in LA. Zip up and then back down again by that night.

We’re going to be the only baby brand there. As far as I know at least. This is a calculated risk. But I think it’s wise. Our customers are just as often the aunt or friend as the mom or grandma. The target of this event is the high-fashion crowd between the ages of 25-45. If they’re not pregnant, they know someone who is or someone who has been recently.

The other thing that makes me feel good about this is that both my partner and I feel it’s a good idea. Which, in business, is a rarer occurance than you might think. Plus, it’s super cheap. So, I’m going to go up and see what it’s all about. See if the risk pays off. In San Diego, there is a similar fashion / cash n’ carry show that is growing in popularity. I’ve been wanting to be the first baby brand at the San Diego one for awhile, so this will tell me if it’s wise.

This is part of the extra nuttiness that we’ve poured on top of our apparel manufacturing business by running a direct sales, or retail, side to our business. Maybe it’s too much craziness. Time will tell. For now, it’s working. For now, we like targeting both wholesale customers and retail customers, so we’re going to keep it going.

I owe some of you out there some info and I’ll get it to you in the next couple of days!

Three days to showtime! And I’m excited about it.

          

Entry Filed under: Sales & Marketing,Trade Shows & Market