Start Up Kids Line

Learning to Love Making Sales Calls

April 3rd, 2008

Sales, sales, sales. I’m learning that I might actually like doing sales. I get a rush when I manage to really pick up the phone and make the calls I need to make. Oh, believe me, there is this whole big ordeal going on in my head before I make the first call each day. I can get myself completely discombobulated, but I’ve found that I can talk myself down with the good ol’ fashion fallback: “What’s the worse that can happen? They’ll say no? So what?”

I mean really, SO WHAT? There are so many boutiques out there that represent opportunity, it’s ok if a few say no. It’s a numbers game, you know.

The one thing that I can’t get is how in the heck I have better luck dropping in unannounced, aka “cold calling”, than I do making appointments? Today, I even had an appointment and got stood up (UGH!). So I stopped by a couple of other boutiques in the area, caught one of the owners in and was able to show my line. I would say I catch the owner or buyer at least 7 out 10 times when I cold call. And I almost always do some cold calling when I’m out for appointments, to capitalize on the trip.

I’m happy it’s the beginning of the month and I have fresh sales goals. I’m doing my best to consistently focus on sales everyday. Does anyone have tips for how they maintain a consistent schedule every day? The only way I can get one to work out for me, – that incorporates all I do with the kids, sales & marketing, and all the other little bits of all the rest of the business tasks – is to wake at 4:15 in the morning. Which isn’t to say I keep to that everyday, but really, it’s the only way to make it work when I figure it out on paper!!

          

Entry Filed under: Sales & Marketing