Start Up Kids Line

How the trade show plan held up

January 14th, 2007

So, I wrote last month about our “plan” for getting everything done in time for the gifting suite. The plan was great, but it didn’t happen according to plan. We were working right up until the moment it was time to leave. And that definitely was not the plan.

But we pulled it off and we were very happy with what we accomplished. Here’s what we did good:

• Plenty of product, good variety of product: We had bibs, silk-screen onesies, floral headbands, and, of course, our blankets.
• Branding: (Really proud of us here) – We had great signs and had almost every celebrity photo taken under our sign, holding the product they chose. We did amazing pinwheels for the kids and these had our happy star stamped all over them.

Here’s where we need to improve:

• Display: We had a great display for what we had to work with, but we could have done a lot better
• Press Kits: We definitely needed more literature to hand out. We need some slick catalogs and brochures. Now we actually HAVE a press kit to put together. We’ve had two GREAT reviews, we’ve been selected for a gift guide, and now we have photos of celebrities with our stuff. All of these write-ups and images should go into our press kit.

What did go according to plan is that this show was a major portion of the prep for our next show. We mainly have to focus on display and literature. We have three weeks to prep for that one, so it’s almost like “away we go” already.

You can click here to view all of the photos from our fabulous day!

          

Entry Filed under: Trade Shows & Market