Trademark infringement and other tips
Oh bla dee – oh bla da, life goes on, la la la la life goes on. I’m sure that’s a trademarked phrase. We just got an email letting us know that Gerber® has trademark rights to the word “Onesies®”— we honestly had never even looked into it. So, we will be spending the next couple of days making sure that we are no longer infringing on their trademark. I can’t believe this is the first time we’ve been told that. I thought it was as generic as “t-shirt”, but nay.
Fall items are shipping
How in the world is everyone doing? Preparing to ship / already shipping your fall items? It’s already hard to find summer stuff in the stores around here. Well, I shouldn’t say hard, but there isn’t a huge selection. Stores are working on clearing out their summer items and bringing in new fall stuff.
Time to pitch gift guides
And in the PR arena, it’s gift guide pitching time. Remember to target your pitches to your audience. Visit magazine’s websites to find their editorial calendars. The editorial calendars will tell you the closing date and topics of upcoming issues. Magazines plan and complete their issues months ahead of the release date – so to get featured, your product / pitch has to be in their hands long before the closing, or completion, date.
Make re-ordering easy
Here’s a tip to increase business: make it easy for your customer’s to re-order. We just FINALLY created a wholesale quick order form. I love it! I love it! I love it! More importantly, all of our vendors were very excited to hear that we are making it easier for them to place their orders.
Have a great week!
Add comment July 20th, 2009