Starting a Baby Boutique & Clothing Line

Great resource for buyers and manufacturers

January 24th, 2009

This post is in response to all the emails I get from buyers wondering where they can find unique products, and vice versa, from manufacturers wondering how to find buyers. So I wanted to share with all of you a great resource, no matter which side of the coin you’re on - the boutiqueup.com newsletters.

Lisa, from CreativeWritingStudios.com, has put together an bi-weekly email, similar to HARO, but aimed specifically at connecting buyers with manufacturers. There are two separate emails that go out - one where manufacturers list their product offerings and another where buyers who are openly buying list their product requests and contact information.

This is an invaluable resource for all of you who are looking to target your pitches at buyers who are actively seeking new lines. If you’ve been involved with any of the sales aspect for your company, then you know how hard it is to get the buyer’s attention, and even harder to find buyers who are looking for exactly what you’re offering. BoutiqueUp! is a free service (yes, I really said that and yes, it’s really true!), so make sure you sign up to receive the updates (sign up is at the bottom of the page).

Boutique UP! has a lot of additional services that you will want to look into - including a wholesale directory and wholesale catalog, and unique product reviews (she’ll create an amazing one-pager for you to send to retailers).

You should also contact Lisa if you are in need of writing services - she has incredible rates and I am familiar with her work, which is outstanding. She can write you web copy, your marketing materials, your press releases, etc. And like I said, the rates are reasonable for start-ups. Visit her at creativewritingstudios.com.

Keep on moving on!!!

Entry Filed under: Sales & Marketing, Sourcing, The Tools You Need