A Great Display and A Computer Crash to Follow
February 15th, 2008
Where did Amber go? It’s been a crazy time in my business-owner life since I last posted. We had a fabulous celebrity gifting event in January. I will do a post soon on what a difference our “spinning cake” display made for exposure during that event. (You can see the display cake pretty good in the photo to the right, follow the link above to view more celebrity photos).
I did a great follow-up job of coming home and writing up a press release. I even stayed up late to perfect it and get a bunch of images together to send to one big-traffic site. I got that sent and it paid off. We were featured the next morning.
Then I tweaked it a little for the other media outlets, put my computer on stand-by and never saw its happy face again. That was it, my computer crashed completely. I did an ok job of backups, except for my emails and email lists. Oh what a mistake that was - what a nightmare it has been catching up.
Get an external hard drive and set up automatic scheduled backups for all of your files. That’s my big duh-I-should-have-already-known-that lesson for the day. And I wanted to say I’m back and I really have a lot of posts coming up to share about press releases, affiliate programs, preparing for the next cash-and-carry events, creating a “wow” display, and all sorts of other things I’ve learned since the great crash of ‘08.
Entry Filed under: Planning beyond the collection, The Tools You Need, Trade Shows & Market
6 Comments Add your own
1. Alison | February 17th, 2008 at 5:02 am
Amber - the hard drive - what a thing to happen! Well, you’ve made me back up today!
Looking forward to hearing about your affiliate programme - I’ve just dipped my toe into that area too.
Also wondered if you knew about this online network - “My Kids fashion” it’s a Ning forum ?
2. Melissa Hayes | February 19th, 2008 at 11:54 am
On your blog you say “I did a great follow-up job of coming home and writing up a press release. I even stayed up late to perfect it and get a bunch of images together to send to one big-traffic site. I got that sent and it paid off. We were featured the next morning.”
What is the “one big traffic site” that you use? We have tried one but didn’t feel like it was worth the money.
Thanks
Melissa
3. amber | February 19th, 2008 at 4:05 pm
Hi Melissa -
You’re probably asking about one of the PR distribution services. I haven’t used one yet - but at the mompreneursonline.com boards, a lot of the women recommended PR Web and said that they had seen results.
We sent it directly to the site we wanted to be featured on. This approach has worked out really good for me - the most important thing is to write it for them!! Do their work for you and they’ll usually be more than happy to use your article / release - it might take months, but it happens. I don’t focus on this approach nearly enough. One of my 2008 goals is to hire a PR firm.
4. amber | February 19th, 2008 at 4:06 pm
Alison - I don’t know about that online network, but I’m going to check it out now.
5. Jamie Lentzner | February 20th, 2008 at 5:22 pm
Glad to hear you are okay - I was going to email you and see what happened to you!
6. Daniel | February 25th, 2008 at 2:53 pm
How did you get your company to participate in the event?
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