Design Your Own Blanket at the b*Fab BabyShop
December 8th, 2007
I’m so incredibly happy to announce that our online boutique finally has the functionality for you to create your own personalized baby blankets. We’re now busy adding the new prints we have, but there are already a ton of new options. Plus it’s F-U-N to play with the different designs.
This is going to be a big advantage for online sales because:
- We’ve increased the selection tenfold. We’re learning that selection, selection, selection is very important for your conversion rate!
- We’ve increased the interactivity of the site - you can now ‘play’ with the fabric combinations until you find something you love!!! People are already spending at least an extra 10 minutes on our site, and the hands on “fun” will “stamp” our brand in their minds a bit better.
- It’s cleaned up our site, all of the blanket images are standard sizes, and we have more “calls to action”.
- We’ve standardized the templates so that it will be easier to offer new fabric options at any time.
So, check it out and let me know what you think!! We’re always open to feedback. And I have to give kudos to my husband who did all the graphic design work and functionality tweaks to make this possible.
I’m absolutely giddy with excitement, we’ve been wanting this functionality for our customers for a long time!!
** I haven’t forgotten about the sales tools, I WILL upload them soon.
Entry Filed under: Online Boutique
7 Comments Add your own
1. Lisa thedomesticdiva | December 10th, 2007 at 7:04 am
Looks AWESOME Amber!!!
With friendship,
Lisa
2. LNT Baby Clothes | December 18th, 2007 at 3:12 pm
Hi,
I have to say I am quite impressed with both the product and the functionality of your website in performing the personalising process.
I have been thinking about how to customise some of our designs and your site acts as inspiration. I wish you every success.
Richard
3. RuffleButts | December 26th, 2007 at 10:28 am
Amber, it looks fantastic!! The numbers say it all - an extra 10 minutes is huge! I know it must have taken so much work to get here, but I know it will pay off in the end.
One small recommendation - when you put the website link in your blog posting, can you make it come up in a seperate window, so you don’t lose your blog traffic when they go visit your website? Just a thought, since you probably get a lot of website traffic linking from your blog.
Everything looks great, you should be so proud! And that is one talented husband you have
Amber
4. Mirrie (tired mum ...) | December 30th, 2007 at 7:15 am
I stumbled on this site quite by accident (surfing the net during the boys nap time!). I have had great fun with the whole design your own blanket section, and have never seen anything as fun when it comes to buying baby gifts. Congratulations and good luck.
5. The Magic Moon | January 23rd, 2008 at 3:46 am
hi,
I agree with Lisa ,
please have a look on my site :
http://www.themagicmoon.com/
Congratulations and good luck.
thanks , bye
6. carolyn | March 30th, 2008 at 10:15 pm
great site…and such good info for those of us out there trying to get our own online boutiques up and running!
please visit my new boutique that just launched!
http://www.petitluxe.com
thanks for sharing your wisdom!
7. Due Bei Bambini | April 15th, 2008 at 8:48 pm
Your site is awsome! The blankets look so soft. I surfed around and I saw the girls headbands. They are really cute. I was thinking of putting some in my store.
Good luck.
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