Design Your Own Blanket at the b*Fab BabyShop
I’m so incredibly happy to announce that our online boutique finally has the functionality for you to create your own personalized baby blankets. We’re now busy adding the new prints we have, but there are already a ton of new options. Plus it’s F-U-N to play with the different designs.
This is going to be a big advantage for online sales because:
- We’ve increased the selection tenfold. We’re learning that selection, selection, selection is very important for your conversion rate!
- We’ve increased the interactivity of the site – you can now ‘play’ with the fabric combinations until you find something you love!!! People are already spending at least an extra 10 minutes on our site, and the hands on “fun” will “stamp” our brand in their minds a bit better.
- It’s cleaned up our site, all of the blanket images are standard sizes, and we have more “calls to action”.
- We’ve standardized the templates so that it will be easier to offer new fabric options at any time.
So, check it out and let me know what you think!! We’re always open to feedback. And I have to give kudos to my husband who did all the graphic design work and functionality tweaks to make this possible.
I’m absolutely giddy with excitement, we’ve been wanting this functionality for our customers for a long time!!
** I haven’t forgotten about the sales tools, I WILL upload them soon.
Add comment December 8th, 2007