Archive for December 6th, 2007

Training is so good I’m already breathing easier!!

Training is going SO SO SO SO good. You know how when you first start working out, the first day is REALLY hard to show up for, but make it just a couple of days and you find that you’re almost looking forward to working out, and within a just a couple of more days you’re really breathing easier and lasting longer?? That’s how my week has been!

The first day was definitely about getting into marathon training mode- what do I need for a successful training session? What am I going to say? Who should I call first? (And of course the most nagging one that I DID NOT give into – “just start tomorrow when you’re more prepared”.)

The second day, I had a plan to break into it by calling existing clients. I spent some time working on my script for pitching new clients over the phone. I finished by calling a couple of boutiques I had visited before but had not sold to yet.

By the third day, I had a routine and setup – I have my coffee, my list of leads, my script, a working pen, my headset, and my notebook. I dial, take a deep breath and remind myself to smile and take it easy! I started making the cold calls on day three, and in the 30 minutes that I was really talking on the phone, I made two complete product pitches and got 7 direct emails and contact names to follow-up on. It felt so good, and each call got easier.

Today I was late for my training session because parent conferences at school changed our schedule. But I still showed up and I sat down and started making calls immediately. I got two more email addresses.

Jamie commented on my last post about me being too hard on myself (someday I’ll actually HEAR people when they tell me this, because it’s not the first time) but I really have to say that doing one focused hour on sales a day has enabled me to be a lot lighter on myself at the end of the day. I’m not beating myself up for what I didn’t do, I’m patting myself on the back for how much I did accomplish. Plus, I feel confident that when buying season gets here in a month, there are going to be a lot of new boutique owners who want to buy Baby Fabulous products – who wouldn’t have known about us if I didn’t start getting myself in shape for the sales marathon now.

This week I’ve created a phone script and a sales cycle tracking sheet, which I plan on uploading and sharing tomorrow so that anyone who wants to can use them as a tool!

Tonight I have to finish up my new wholesale / media kit so I can attach it to all the emails I’ve promised people!!

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