We need a custom display for trade shows
November 14th, 2007
I don’t know why it took us a year’s worth of trade show and consumer events to realize that we need a custom-crafted display for our custom-crafted blankets. Oh wait, yes I do, because you can’t do it ALL!!
We finished a great even in Arizona over the weekend. As random things in life go, we heard about this seasonal gifting boutique through my sister-in-law and decided to give it a try. It turned out to be great for us; way more traffic there than the Hollywood shopping boutique we did a few weeks ago.
This last event finally made us see that no matter how we used the standard backdrops or garment racks or tables or shelves - our blankets are not displayed to their fullest potential. I spent time watching people as they would walk up to to our booth, so I could track where their eyes went. About 80% of the time their eyes went to the table, many times they never looked up behind us - where we had the blankets hung. We have too many other products to take up the whole top of a table with a blanket.
Now, we’ve sketched an idea for a simple, yet stunning display that will work for the blankets, will convey that they are personalizable, and will work with various booth height requirements. Booth height requirements matter at trade shows because sometimes you have the liberty of going up 8′ and sometimes only 4′.
So, the goal is to have the new display ready by the next event. Which should be easy, but I think I’m always telling myself that!
Entry Filed under: Sales & Marketing, Trade Shows & Market
3 Comments Add your own
1. RuffleButts | November 14th, 2007 at 4:43 pm
One step at a time, I am learning. The display sounds like a great idea and if we’ve learned anything first impression and presentation are so very important to buyers at a show.
Question for you - do you get enough sales at a gift show to justify the expense of traveling? I know we all have gone back and forth on trade shows, but I would love to hear if these are that profitable for you.
Amber
RuffleButts.com
2. Jamie Lentzner | November 14th, 2007 at 11:31 pm
You are a smart business woman - so much to do and so little time! I know, I know - sounds like you are on the right track = congrats! Way back in the day (2003) we did a show for a local Mother’s Club - it was the highest return on any marketing or gift show we ever did - sometimes you just have to try….okay now I am contradicting myself from previous posts. Glad it went well!
3. RuffleButts | November 20th, 2007 at 11:40 am
Hey Amber - quick random question for you - do you have an accounting program in place that is working for you? QuickBooks is about to send me over the edge! I think I need to hire someone to get it all setup for us to prevent a mental breakdown and future complications when I screw it up!! Thanks for your help.
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