We need a custom display for trade shows
I don’t know why it took us a year’s worth of trade show and consumer events to realize that we need a custom-crafted display for our custom-crafted blankets. Oh wait, yes I do, because you can’t do it ALL!!
We finished a great even in Arizona over the weekend. As random things in life go, we heard about this seasonal gifting boutique through my sister-in-law and decided to give it a try. It turned out to be great for us; way more traffic there than the Hollywood shopping boutique we did a few weeks ago.
This last event finally made us see that no matter how we used the standard backdrops or garment racks or tables or shelves - our blankets are not displayed to their fullest potential. I spent time watching people as they would walk up to to our booth, so I could track where their eyes went. About 80% of the time their eyes went to the table, many times they never looked up behind us - where we had the blankets hung. We have too many other products to take up the whole top of a table with a blanket.
Now, we’ve sketched an idea for a simple, yet stunning display that will work for the blankets, will convey that they are personalizable, and will work with various booth height requirements. Booth height requirements matter at trade shows because sometimes you have the liberty of going up 8′ and sometimes only 4′.
So, the goal is to have the new display ready by the next event. Which should be easy, but I think I’m always telling myself that!
3 comments November 14th, 2007