How much does it cost to do a trade show?
I’ve been getting a lot of questions about whether it’s worth it do the trade shows (KIDShow, MAGIC, ABC) and how much it really costs to do the trade shows. Which works out perfect, because I’ve been wanting to feature some of the great blogs out there, and Jamie at JPD design just happened to write a post answering all of those questions.
In my previous post, I mentioned that trade shows are not part of our marketing plan for year two. It’s hard to measure exposure, but if all you’re getting is exposure and a few new accounts, then it makes sense to invest in PR instead. It was a great experience to jump in and do the trade shows, and I think part of the pull is just “being there”. We’re trying to run a smarter and tighter business in year two, so for the first quarter at least, we’ve decided trade shows are out.
Jamie writes an open and honest blog, and she’s been in the business a few more years than I have, so she has a somewhat different perspective to bring to running a business in the children’s industry. Bookmark her blog, it’s a good read!
4 comments October 30th, 2007