Comments on: Marketing plan for the second year of business http://startupkidsline.com/2007/10/29/marketing-plan-for-the-second-year-of-business/ Journals our expreriences starting a children's clothing line and apparel manufacturing business. Wed, 07 Jan 2009 17:05:32 +0000 http://wordpress.org/?v=2.5.1 By: Kelly Guenther http://startupkidsline.com/2007/10/29/marketing-plan-for-the-second-year-of-business/#comment-2065 Kelly Guenther Thu, 13 Mar 2008 15:14:40 +0000 http://startupkidsline.com/2007/10/29/marketing-plan-for-the-second-year-of-business/#comment-2065 I appreciate your insight. We are in our first year of business and it seems marketing is a bit of trial and error. I would love to have our shirts sold in baby boutiques, is a sales rep the only way to go or is it possible to market them yourself? Thanks again. Kelly Guenther I appreciate your insight. We are in our first year of business and it seems marketing is a bit of trial and error. I would love to have our shirts sold in baby boutiques, is a sales rep the only way to go or is it possible to market them yourself? Thanks again. Kelly Guenther

]]> By: Robin http://startupkidsline.com/2007/10/29/marketing-plan-for-the-second-year-of-business/#comment-1518 Robin Thu, 01 Nov 2007 15:29:50 +0000 http://startupkidsline.com/2007/10/29/marketing-plan-for-the-second-year-of-business/#comment-1518 Thank you for sharing your insight. I am in year two of business myself and it's helpful to get others insights. I am doing direct marketing mostly. I find that having a feature on-line is even better than an ad on-line as the feature stays in their archives and boosts your google ranking online. So for the price you cover two areas of marketing then. I've love to brainstorm with you anytime. Robin@kaboodlekids.com Thank you for sharing your insight. I am in year two of business myself and it’s helpful to get others insights. I am doing direct marketing mostly. I find that having a feature on-line is even better than an ad on-line as the feature stays in their archives and boosts your google ranking online. So for the price you cover two areas of marketing then. I’ve love to brainstorm with you anytime. Robin@kaboodlekids.com

]]> By: Esther http://startupkidsline.com/2007/10/29/marketing-plan-for-the-second-year-of-business/#comment-1506 Esther Tue, 30 Oct 2007 14:27:14 +0000 http://startupkidsline.com/2007/10/29/marketing-plan-for-the-second-year-of-business/#comment-1506 A decent marketing plan is something that I need to work on too. It's a difficult thing to figure out.... Good luck! A decent marketing plan is something that I need to work on too. It’s a difficult thing to figure out…. Good luck!

]]> By: Amber - RuffleButts http://startupkidsline.com/2007/10/29/marketing-plan-for-the-second-year-of-business/#comment-1505 Amber - RuffleButts Tue, 30 Oct 2007 13:20:37 +0000 http://startupkidsline.com/2007/10/29/marketing-plan-for-the-second-year-of-business/#comment-1505 That is really interesting! As someone still in the first year, it is a lot of navigating new territory. I'm glad to hear that your first year was similar...I am just so torn on which paths to pursue. With the expense involved in tradeshows and magazine ads, I just have to believe that there is a better way, but I also know that you must spend money to make money. That is the painful part! But, business is all about return on the investment, so if you can spend less and bring in more sales, all the better! You definitely seem to be heading in the right direction! We were approached by an LA sales rep at KIDShow and I thought long and hard about the decision. I didn't feel like we were quite ready to take that path, but unfortunately, as I decided to look into it further, she is no longer returning phone calls. I now have a NY rep that may be interested, but I am still taking it slowly. Do you currently have any reps? As a new business owner, I am just not sure on this one, but it seems that most successful companies grow with the help of a seasoned rep. I am excited to see your new marketing plan in action! That is really interesting! As someone still in the first year, it is a lot of navigating new territory. I’m glad to hear that your first year was similar…I am just so torn on which paths to pursue. With the expense involved in tradeshows and magazine ads, I just have to believe that there is a better way, but I also know that you must spend money to make money. That is the painful part! But, business is all about return on the investment, so if you can spend less and bring in more sales, all the better! You definitely seem to be heading in the right direction!

We were approached by an LA sales rep at KIDShow and I thought long and hard about the decision. I didn’t feel like we were quite ready to take that path, but unfortunately, as I decided to look into it further, she is no longer returning phone calls. I now have a NY rep that may be interested, but I am still taking it slowly. Do you currently have any reps? As a new business owner, I am just not sure on this one, but it seems that most successful companies grow with the help of a seasoned rep.

I am excited to see your new marketing plan in action!

]]> By: Lisa NYC http://startupkidsline.com/2007/10/29/marketing-plan-for-the-second-year-of-business/#comment-1498 Lisa NYC Mon, 29 Oct 2007 15:28:38 +0000 http://startupkidsline.com/2007/10/29/marketing-plan-for-the-second-year-of-business/#comment-1498 hey Amber...that sounds like a great plan...less magazine ads and trade shows while doing more in-store displays and rep seeking. I'm starting to think many of the children's tradeshows are overrated and are a waste for many new designers...but perhaps just an necessary evil..KWIM? And as far as some of these magazine ads...yes, they get you noticed, but at the price of $7K - $8K for Hudson's, I sometimes wonder if it's worth it. Have a great day! hey Amber…that sounds like a great plan…less magazine ads and trade shows while doing more in-store displays and rep seeking.

I’m starting to think many of the children’s tradeshows are overrated and are a waste for many new designers…but perhaps just an necessary evil..KWIM?

And as far as some of these magazine ads…yes, they get you noticed, but at the price of $7K - $8K for Hudson’s, I sometimes wonder if it’s worth it.

Have a great day!

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