Sales Materials: The Dreaded Line Sheet
In all honestly, I don’t have all of our line sheets lined up right. I hate them and I hate doing them. As if I like any of the admin aspects of running the business. I think my problem is that I haven’t found a great template that I am happy with. I’ve had a couple of versions of a catalog, a look book, and previous line sheets - but I’m not satisfied with the look / feel of any of them. Now we have new styles and need new line sheets and I think I just don’t want to do them. I keep letting it fall farther down my to-do list and it’s so crucial for our sales. I can’t put them off any longer.
I’m working on the line sheet for our graphic tees and onesies. Not a big deal because all the images are finally done - including the new styles. I even started hashing out the layout for the line sheet. I’m going to be so happy when it’s done. Its getting to that point that annoys me right now.
A line sheet should be simple: technical sketches of the style, the fabrication, sizes available, colors available, and care instructions, pre-pack combinations. This is the main sales tool - the piece of paper that shows what you have, you could say they are as important as your samples, they are what prospective buyers can keep in their hands, what they can walk away with, what they can peruse and review at their will. Which reminds me that contact information needs to be on every line sheet.
I guess it’s making the line sheet look good that has me hung up right now. I do know, with 100% certainty that all of our line sheets and sales materials are going online to make sending them to people a lot easier. I need to simplify the wholesale inquiry process, so I need a simple link that I can email to potential clients.
Note that the line sheets do not have the prices on them. We maintain a separate price list. Create a pdf, upload it our site and send that link out like mad to wholesale prospects. It’s so easy Amber, just stop talking about it and do it already.
5 comments September 30th, 2007