Starting a Baby Boutique & Clothing Line

Setting sales goals again, and again, and again, and again…

September 24th, 2007

I think I need to get serious about setting sales goals. I have no idea where to start with this. Like a  bad New Year’s resolution, I’ve declared a few times that I would make x amount of wonderous contacts a day. It still seems like this is a good place to start, but how do I get that disciplined? What if I start scheduling my day better? It seems to me that setting aside the morning hour of 9 -to-10 is the most likely to be do-able every day.

How many contacts? I could do at least 10 in an hour if I was determined enough to do it. I’ve been saying that after the ABC show, I’d be settled enough in the product line to focus on sales. Sales, sales, sales. I love that wholesale requests are coming TO us on a more consistent basis, but we need more boutiques. We need to get more boutiques so that we can afford a reputable sales rep. So here I am, it’s after the show, and it’s time to focus.

Tomorrow, I’m supposed to be on the road at 9 - but there is no reason that I can’t make the calls I need to make from the car, my morning appointment is not slotted for a particular time. I’ve made a spreadsheet with prospects to call, so phone numbers shouldn’t be a problem at all.

I’ll let you know how it goes. Now, I have at least 7 other work hours which could be just as productive if Iactually have a plan. For now, if I make it out the door with the spreadsheet and my day planner, I’ll be off to a great start.

My next big “marketing” move is to get UPC codes. Because these are going to open up more sales channels for us. Yet another fee to pay. Hip hip hooray! But we’re cruising towards the holidays, which should bring a big increase in business.

Entry Filed under: Sales & Marketing