Getting a Mock Display together before the trade show
August 28th, 2007
I must say that even though we’re one slim week away from our next trade show, we’re much further than we’ve EVER been with our display at this point. We’re getting the mock display together. Previously, despite many grandiose plans, the furthest we got towards a mock up was chicken scratched plans on paper.
The difference between making a plan on paper and seeing the plan in real life is hUgE. We’ve changed our display ideas I don’t know how many times since we started actually building the display. Nothing compares to standing in front of the shelves or racks and seeing how wrong the paper plan feels.
At least chicken scratches on paper give you a starting point. Our first trade show was pretty much about showing up. The next were about incorporating signs and improving display. We’re finally to the point of trying to convey a mood, we’re working around a theme, which helps a lot for the planning. We’ve got the booth space taped out on the office floor and it’s coming together by the day.
Otherwise, everything is in go-go-go-go-and-then-go-some-more mode. I am very excited about the possibilities of my new line - it’s just about getting the samples in by show time. Oh, please, let it all come together by show time.
As an aside - this heat wave does not help my productivity levels and it’s only supposed to get worse. If my kids would only join me, I’d become a vampire - work by night, sleep by day. But the kids don’t play that way and will not sleep during the day. Ah well, I can live on little sleep for one week.
I hope all of you who are prepping for the show are doing better than I am! I wonder if I’ll ever get to the point where I’m a week away from a show and everything is already done and ready to go. But then, getting to that point could be a sign of a stagnant business…
Entry Filed under: Design Project Schedules, Trade Shows & Market
4 Comments Add your own
1. Lisa NYC | August 29th, 2007 at 12:32 pm
Awesome! Come on, post some pics! I’m dying to see it! Great idea doing a mock-up display. You’ll be so much better prepared for the show.
Hope your samples arrive well before the show. Best of luck at the upcoming show!
With friendship,
Lisa
2. amber | August 29th, 2007 at 5:17 pm
My graphic designer is waiting for pictures too! We need them for a brochure we’re doing for the front lobby at the trade show. As soon as I get pics, I’ll post some because I’m very excited about this line.
It will all come together, it’s making it come together before the trade show that is the great big trick.
How are things progressing for you Lisa? Good?
3. Jamie Lentzner | August 29th, 2007 at 6:39 pm
It ALWAYS comes together - even friends who had samples shipped from China….on a boat, got there in the nick of time! You will do awesome - please do bring you camera to the show, I am green with envy at not attending OR exhibiting! I have a few press contacts that will be attending - let me know your info and where you are (booth nubmer) I can email you so they come to your booth!!!
Jamie
4. Lisa NYC | August 30th, 2007 at 1:17 pm
I’m chugging along…but really won’t be in full swing until after the holidays. In the meantime I’m working on renovating my workshop with my new industrial machines and cutting tables…pushing aside my home sewing mindset and dreaming up cool new boys’ clothing for my line.
But not to worry, I won’t be far behind! Hopefully we’ll meet up at some of the tradeshows.
Looking forward to seeing the pics!
With friendship,
Lisa
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