Getting a Mock Display together before the trade show
I must say that even though we’re one slim week away from our next trade show, we’re much further than we’ve EVER been with our display at this point. We’re getting the mock display together. Previously, despite many grandiose plans, the furthest we got towards a mock up was chicken scratched plans on paper.
The difference between making a plan on paper and seeing the plan in real life is hUgE. We’ve changed our display ideas I don’t know how many times since we started actually building the display. Nothing compares to standing in front of the shelves or racks and seeing how wrong the paper plan feels.
At least chicken scratches on paper give you a starting point. Our first trade show was pretty much about showing up. The next were about incorporating signs and improving display. We’re finally to the point of trying to convey a mood, we’re working around a theme, which helps a lot for the planning. We’ve got the booth space taped out on the office floor and it’s coming together by the day.
Otherwise, everything is in go-go-go-go-and-then-go-some-more mode. I am very excited about the possibilities of my new line – it’s just about getting the samples in by show time. Oh, please, let it all come together by show time.
As an aside – this heat wave does not help my productivity levels and it’s only supposed to get worse. If my kids would only join me, I’d become a vampire – work by night, sleep by day. But the kids don’t play that way and will not sleep during the day. Ah well, I can live on little sleep for one week.
I hope all of you who are prepping for the show are doing better than I am! I wonder if I’ll ever get to the point where I’m a week away from a show and everything is already done and ready to go. But then, getting to that point could be a sign of a stagnant business…
Add comment August 28th, 2007