The Clothing Line is Selling Well
Yesterday was actually a good show for us -even though the show was slow. It didn’t occur to me that it was Memorial Weekend until about a day before the show. So I actually expected it would be slow, not necessarily the biggest shopping day of the year. But it was a good bet for us, to be the only baby company there. I’m going to target more of those shows - aiming for the gift crowd. It was a high-end show, the women’s and men’s lines were designer lines; so this helps. We are trend-setting, so trend-setters are our target audience right now. The ones that want to be the cool aunt more than the parents themselves. Almost everyone that bought from us yesterday bought a gift.
It took me three hours of stop-n-go traffic to get home. The show was way up in Studio City, about 20 minutes north of downtown LA. It was a long day. I’m so thankful that it is Sunday and I’m actually taking it easy. The down day after a trade show is always good to get your head back on.
Which is different than slowing your head down. Always going a hundred miles an hour in my head. I’m doing better about meditating, and taking some breathers in the day. But I’m always planning, what to do next, what to do better. This week, I’m going boutiqueing. Focus on sales. Keep my sales cycle in full swing.
Anyhow, people just ate our stuff up. We even did well amongst the other vendors. We sold a little of everything too. This is also encouraging - to have people like most of our stuff. Sold some samples I had manufactured about three years ago, and they were still hot & sold well. So, I want to locate a number of these cheap, quick, one-day shows and see how that works out.
Have a good weekend!
Add comment May 27th, 2007