Going for a Production Run & Taking the Risk
I’m about to do something you are not supposed to do - I’m about to go through a production run before taking a ton of orders. I’m only doing this because I have a good basis for knowing that this item will sell & because I’ve already opened my big mouth and sold a few, and I don’t want to make them myself. Here’s the reasons I’m doing this:
- This item generates interest everytime someone sees it; this item has already sold and has sold to people who are willing to wait a few weeks for it.
- I have orders for it - not enough orders for a full-production run, but enough to know it’s a hot item.
- I want to be able to offer this on our website without having to make any of them just because I’m waiting for enough wholesale orders to place a production run.
- The fabrics are limited-edition and I already have the fabric in-stock, and people love it.
- The sewing contractor has made the salesman samples, so I have the production quote and we can afford to do this.
- It would be a good experience to go through a production run.
I think that if I didn’t already have the fabric, then it wouldn’t even be a consideration. But, since I already committed no-no number one and bought the fabric before I got the orders, and I now definitely know people love it and will pay the price for it, and I DO already have some orders for it - so I’m going to go for it.
1 comment May 15th, 2007