Starting a Baby Boutique & Clothing Line

Our Brand is Getting Publicity

March 10th, 2007

Wow, where’d I go? This week was so crazy. My husband has started up his high-school season (he coaches volleyball in the afternoons / weekends), and I’m doing a couple of side writing jobs, so the balancing act is just awesome. But, it works. We’re keeping it up, and one of us is still with the kids at all times. My daughter has had to miss a couple of days of school in the last couple of months, because it’s a parent participation pre-school. But, my neighbor has offered to take her with her, her daughter is in the same class. So, that’s incredibly helpful.

We got a surprise review on celebrity-babies.com this week. That sent us a lot of unexpected traffic and has already led to a few good and flattering offers; these sorts of things are like little blessings, and they seem to come when they are needed the most.

Another blessing has been finding an amazing local pattern maker / and grader who got our cutie-pants (TM) pattern crafted in 12 months and graded into all the sizes we needed. Now we have cutie pants outfits to ship this week. And then, we have our fall fashions in boutiques- YES!! Going beyond the blankets.

So, this is when it’s up to me to “ship on time”. We’re on it. We’re so on it.

Delivered a blanket set to my dream boutique yesterday. And they were impressed by how well we had the whole process put together. It’s easy baby! That’s the whole point. We’re creating demand. We’re actually creating demand for our only-on-of-its-kind product. It’s amazing to start experiencing the plan working. Actually working.

Back to it. Don’t put off to tomorrow what you can do today.

Entry Filed under: Product Development, Sales & Marketing