Learning clothing retail lessons from the big “boys”
This article on TIME.com was incredibly interesting to me as a small-fry clothing manufacturer / retailer. It gives anyone thinking about going into this industry a lot of food for thought. Mainly how important it is to remain new and innovative, you have to always keep the momentum going, right? It also points out how difficult it is for the big manufacturers to turn on a dime.
Here’s a couple of things that are of importance to us little fish clothing manufacturers:
- Retail stores (esp. specialty boutiques) refresh their floors every six weeks. This means you’ve got to be in there all the time with new stuff to show.
- Don’t fall into the pitfall of too small of a core offering. I think we were in danger of slipping down this slope with our blankets. But, we’re small enough to react and get a fashion line out in time for fall instead of just accessories.
- Pay attention to trends; get out and get inspired!!
There is a lot more you can get out of the Time article if you’re interested. In my opinion, it’s definitely worth a read.
Add comment January 30th, 2007