Committing to the Marketing Plan
Everything in business takes committment, true. But I need to really committ to our marketing plan, meaning I need to set up standard daily tasks and weekly tasks that I’m committed to completing. Such as press releases. How often should these be going out? What is a realistic schedule for me to get them out? I think, based on the fact that I’ve yet to issue one, I think that one a month is more than generous. I should be able to accomplish at least that.
And then I have to committ to sending mailers on a consistent basis and following up on a consistent basis. If I could just do those couple of things, I know it would help to grow the business by leaps and bounds. But sporadic cold calls and sales phone calls are not doing the trick. I’m getting the business and the interest when I actually make the time for it. It’s now crucial that I make most of my time about marketing and sales. Branding is going fine. Marketing and sales. Must keep on the marketing and sales.
And I must say, keeping your chin up is a hard part about this too. It’s amazing how drastically emotions can swing, and if you’re going to be able to launch a business, you have to keep going amidst all those heady doubts. Two days ago, I felt on cloud 9, yesterday I felt like folding. Wierd. Luckily I stuck to my usual solution and just kept going. Accomplished something, updated my to-do lists, sent some long over-due emails.
I guess it serves a dual-purpose, when I’m not in the most “go get ‘em” of moods, I actually do all the “I’ve been meaning to get to that” stuff, which I otherwise happily put off…and getting some of that stuff off my back is like lifting a weight, which in turn lifts my mood and brings us back to “good”.
Top of my to-do is to write the copy for the back of our oversized postcards so that we can get those mailers out and make some appointments for KIDShow. Marketing and sales. Tra la la la - marketing and sales.
Add comment January 23rd, 2007