Free publicity increases our momentum
It feels like a weight has been lifted finally having wordpress at my fingertips. Now I just have to get rid of the adsense at the top which does not belong to me. That’s what you get for trying out a free hosting plan. Upgrading hosting plans is just one of the zillion things on my to-do list, but I’ll bump it a little since it’s essentially sending money to somebody else. Hate the way it makes the page look as though it starts half-way down too.
Categories, categories, categories, how I love categories. I have categories again with wordpress, so I finally start to organize my life. Segment my life is more like it. I think it will lead to more sanity somehow. At the very least it will help me to accomplish my goal of documenting my experience. I don’t think that’s too lofty of a goal.
This week I’ve reached what feels like lofty dreams – GOOD press about a product I’ve seen from birth to production. That’s huge to me. It’s maybe not the biggest press, but shoot, it’s kudos for the job I’ve done. And most, most, most importantly, is that it’s PRESS!!!! I am shamelessly using their quotes in all my marketing materials (I think I’ll even put it my email signatures) – because it gives us validation.
It gives me confidence. Also gives me the ability to show boutiques that we’re driving hard to increase our buzz and that we’re serious about moving up. Again, gives me confidence.
We’re in the thick of marketing and sales (I believe that pr falls in this category too). Once you’ve crafted a really great product and reach the selling point, it hits you like a very strong bolt of lightening how much it all comes down to the marketing, – the sales depend on the buzz. We’ve got a request to review our product by another hip mom’s website with a lot of traffic – so that’s both flattering and MORE QUOTES.
It’s nice to know that I’ve spent enough time developing our baby blankets that I’m absolutely confident the quality is top notch. I believe in all the contractors we work with (oh yes, it takes a number of contractors to complete a product, from a pattern maker to a sample maker to a grader, cutter & sewing contractor, oh my!), and I’ve seen them turn out excellent work time after time. Confidence in the quality of your product from fabric to last stitch, is a beautiful thing.
The other beautiful thing is that I let myself take it easy this weekend. Last week we were on such a push to get so much done, and I got it all done and out the door by Friday morning – leaving me about two days to let up on the pressure a little. That’s a weekend for most people, a miracle for me.
1 comment October 29th, 2006